Juul Labs is an American electronic cigarette company which spun off from Pax Labs in 2017. It makes the Juul e-cigarette, which packages nicotine salts from leaf tobacco into one-time use cartridges. Juul Labs - developer of nicotine vaporizers designed to provide an alternative to traditional tobacco products. The company's vaporizers have a sleek, compact design with regulated temperature control and use nicotine salts as found in the tobacco leaf rather than free-base nicotine, enabling users to experience the same nicotine levels of traditional cigarettes without the odor or ashes.
The Juul became the most popular e-cigarette in the United States at the end of 2017 and has a market share of 72% as of September 2018. The Company offers a temperature regulation system to heat a nicotine-based liquid to an ideal level, which is designed to avoid burning. Its products include device kits, JUULpods, and accessories in different flavors. Juul Labs retails its products online, through its e-commerce platform. its widespread use by youth has triggered concern from the public health community and multiple investigations by the U.S. Food and Drug Administration.
Developed by two former smokers, Juul's mission is to "improve the lives of 1 billion adult smokers by eliminating cigarettes." One way the company encourages the switch from cigarettes to Juul is with its Juul calculator, where people can estimate how much money they'd save if they used a Juul instead.
Juul's high nicotine content used to be an anomaly in the e-cigarette market, but now researchers note it seems to be the rule. After Juul's surge in popularity, other e-cigarette manufacturers began bumping up the nicotine content in their products.
Juul uses a closed system, which means users can't refill the pods themselves, a helpful factor for quality control. Some e-cigarettes, such as the Suorin Drop, use open systems that allow users to refill the vape themselves with bottles of e-liquid or e-juice.
Juul's small size, compact design and minimal plume make it more discreet than many other brands. With no buttons or switches - just disposable, snap-on cartridges - Juul is simple, and its built-in temperature regulation prevents you from experiencing a "dry hit." Dry hits occur when vape cartridges get too low on liquid or when they overheat, producing a burnt taste and throat irritation.
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Price Per share Table
Analysts expects revenue to be "wiped" out after scandal
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King County files federal lawsuit saying JUUL targeted kids
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Revenue increased at 161.54% from 2018