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v.2.00X

Founded in Oct 2015
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13.57 Smart Score
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Juul

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Juul Labs is an American electronic cigarette company which spun off from Pax Labs in 2017. It makes the Juul e-cigarette, which packages nicotine salts from leaf tobacco into one-time use cartridges. Juul Labs - developer of nicotine vaporizers designed to provide an alternative to traditional tobacco products. The company's vaporizers have a sleek, compact design with regulated temperature control and use nicotine salts as found in the tobacco leaf rather than free-base nicotine, enabling users to experience the same nicotine levels of traditional cigarettes without the odor or ashes.

The Juul became the most popular e-cigarette in the United States at the end of 2017 and has a market share of 72% as of September 2018. The Company offers a temperature regulation system to heat a nicotine-based liquid to an ideal level, which is designed to avoid burning. Its products include device kits, JUULpods, and accessories in different flavors. Juul Labs retails its products online, through its e-commerce platform. its widespread use by youth has triggered concern from the public health community and multiple investigations by the U.S. Food and Drug Administration.

Developed by two former smokers, Juul's mission is to "improve the lives of 1 billion adult smokers by eliminating cigarettes." One way the company encourages the switch from cigarettes to Juul is with its Juul calculator, where people can estimate how much money they'd save if they used a Juul instead.

Juul's high nicotine content used to be an anomaly in the e-cigarette market, but now researchers note it seems to be the rule. After Juul's surge in popularity, other e-cigarette manufacturers began bumping up the nicotine content in their products.

Juul uses a closed system, which means users can't refill the pods themselves, a helpful factor for quality control. Some e-cigarettes, such as the Suorin Drop, use open systems that allow users to refill the vape themselves with bottles of e-liquid or e-juice.

Juul's small size, compact design and minimal plume make it more discreet than many other brands. With no buttons or switches - just disposable, snap-on cartridges - Juul is simple, and its built-in temperature regulation prevents you from experiencing a "dry hit." Dry hits occur when vape cartridges get too low on liquid or when they overheat, producing a burnt taste and throat irritation.

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Juul Valuation chart

Valuation Table

RoundPost-ValAmountPrice
Series C $0 $47M $0
Series D $0 $30M $0
Series E $0 $1.24B $0
Corporate $0 $12.8B $0

Juul Price Per share chart

Price Per share Table

DatePrice~Valuation
Jul 2017 $0 $0
Dec 2017 $0 $0
Sep 2018 $0 $0
Dec 2018 $0 $0
Aug 2019 $0 $0
Sep 2019 $0 $0
Oct 2019 $0 $0

Signals

13

signals

Bullish

23.1%

Bearish

76.9%
  • Bearish

    2019-10-18
    -1

    Analysts expects revenue to be "wiped" out after scandal

  • Bullish

    2019-10-18
    +1

    E-cigarette giant Juul suspends sales of all fruity flavors ahead of looming US ban

  • Bearish

    2019-10-18
    -1

    King County files federal lawsuit saying JUUL targeted kids

  • Bearish

    2019-10-16
    -1

    Juul agrees to restrict youth advertising

  • Bearish

    2019-10-15
    -1

    Deadly vaping crisis threatens to ensnare

  • Bearish

    2019-10-13
    -1

    CDC confirms 33 deaths from a vaping-related lung injury

  • Bullish

    2019-10-10
    +1

    Juul Is the New Big Tobacco based on Bloomberg opinion

  • Bearish

    2019-10-07
    -1

    Juul CEO shows cowardice amid vaping controversy

  • Bearish

    2019-10-01
    -1

    Juul hires 'political dark arts' firm led by an ex-Clinton campaign

  • Bearish

    2019-09-28
    -1

    Juul CEO Kevin Burns said in interview "Don't vape. Don't use Juul" and confused investors

  • Bearish

    2019-09-25
    -1

    Juul CEO resigns as the scandal

  • Bearish

    2018-12-20
    -1

    Tobacco giant Altria takes 35% stake in Juul

  • Bullish

    2018-12-17
    +1

    Revenue increased at 161.54% from 2018

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